Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...
The changing consumer landscape has flipped business on its head. What was once a company-controlled marketplace has become an uncontrolled (from the business perspective) place where buying decisions are driven by the customer. Instead of being influenced to buy...
The volatility of the global marketplace; the economy, terrorism, political corruption, corporate scandals, scam artists, and more have left us feeling uncertain, unsafe and not knowing who to trust anymore. People only want to buy from companies that have credibility...
The internet is an ever evolving platform. New tools and websites to market on seem to pop up every week, all claiming to be the next big thing, all claiming to increase your company’s profits. The truth is marketing is marketing whether you are using Google Adwords,...
The value of content marketing can’t be overstated. After all, what is the Internet but a big conglomeration of words? If you are marketing online, it is important to understand the concept of content marketing. (Or you should have a trusted online marketing company...
