Marketing your business and spreading the word is tough enough as it is, so when it comes to getting social, most business owners and executives seem to think it is an optional endeavor necessary only for departments that have time to spare or businesses that want to...
From time to time, team members will share their views stimulated from a piece by an industry thought leader. Here, our Digital Marketing & Web Development Strategist, Johanna Mateo, discusses an article by Social Media Examiner, “5 Ways to Improve Customer...
Businesses can successfully promote their products or services by taking into careful consideration the Pinterest culture of popular pins and searchable pins. Before you begin pinning, it is wise to find out what the followers are actively seeking by gleaning over the...
LinkedIn showcase pages have replaced the Products and Services tab as dedicated digital marketing spaces for businesses to promote certain aspects, products or services to distinct customer segments. Showcase pages work like an extension of your main LinkedIn...
Graphics and images are more important than ever, both for your website and social media platforms. Images generate more engagement regardless of the platform and you need to make sure that they are presented in a format that is easy for your users to digest. Here are...
