SEO - It's Not All About Ranking? As we wrap up the discussion of the Internet Marketing KPI’s, let’s finish by discussing what to look for when you’re engaged in an SEO campaign. It Starts With Ranking, But Doesn’t End There The easy metric to measure in SEO is...
Your Website Doesn't Convert, Where Is It Really Failing? You have seemingly endless possibilities for determining how your website is performing. There are hits, visits, length of time on page, bounces, and many more measurements. But assuming you don’t have endless...
Did you hear the news? On August 1st, 2012, you will be able to use Google’s latest product, the all new Google Analytics Content Experiments. You may be wondering why you should care. Well, if you have invested any money into the development of a website, SEO, Social...
What do you measure in Internet Marketing? How many times have you wondered if your Internet Marketing was effective? Whether you only have a website, you're running PPC campaigns, you're doing SEO, are engaged in Social Media, or are email marketing (just to name a...
Just as technology continues to shift and evolve, so do people’s preferences for how they consume content when considering a purchase. According to a recent study of decision-makers and executives considering a technology purchase, the preference for paper-based...
