Email Marketing
Drive meaningful engagement to win over customers and generate more business.
Email Marketing That Works for You and Your Audience
With relatively low program start-up cost and indisputable benefits, the return on investment for email marketing is massive.
The Data and Marketing Association reports a $42 return for every $1 spent on email marketing. Getting to this level of ROI can be tricky but possible with insightful strategy and meticulous execution.
At DirectiveGroup, we provide email marketing services that create more opportunities for your business and drive a better Return On Investment. Through segmentation and personalized messaging, we can increase engagement that leads to higher sales and more profit.
31% of B2B marketers use email newsletters to nurture leads
Source: Content Marketing Institute
how to
Better Engagement Leads to Higher Sales
- Generate traffic to your website
by disseminating valuable, thought-provoking content. - Maintain brand awareness and loyalty
between sales through regular communication. - Increase sales
by promoting new products and services to existing customers. - Capture abandoned cart purchases
by reconnecting with customers. - Nurture leads and improve conversions
with personalized drip campaigns using data-driven messaging.
Strategic Approach to Email Marketing Success
A lot goes into planning, executing, and optimizing email marketing campaigns. Doing so without a clear strategy is the main culprit of low performance.
Research & Competitive Analysis
Deep-dive into your industry, target audience, and competition
Email Marketing Strategy
Align business objectives with goals and KPIs
Content Creation
Set up a content calendar, develop copy
Approach
Analysis & Reporting
Keep you up-to-date on campaign performance
Campaign Optimization
Track data to determine the optimal messaging and distribution methods
Campaign Configuration
Technical implementation of email marketing account
Approach
Research & Competitive Analysis
Deep-dive into your industry, target audience, and competition
Email Marketing Strategy
Align business objectives with goals and KPIs
Content Creation
Set up a content calendar, develop copy
Campaign Configuration
Technical implementation of email marketing account
Campaign Optimization
Track data to determine the optimal messaging and distribution methods
Analysis & Reporting
Keep you up-to-date on campaign performance
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Start Using Customer Insights to Make Impact and Grow Your Business with Email Marketing
Email marketing can be as easy as it is effective. Let us collaborate with your in-house team to develop a winning strategy and implement a plan to reach your growth goals.