How cool would it be to know that every product or service you ever offered (before launching), would be successful?
What if you never had to struggle to get new customers or traffic to your website?
Impossible. Right?
We’ll on March 31st, 2016, Elon Musk launched the Tesla Model 3 with an unfinished prototype and in a week racked up over 325,000 reservations, aka $14 billion in potential future sales.
Do you think the Model 3 will be successful when it officially goes on sale in 2018?
Yes, this is the biggest one-week launch of any product ever, your company isn’t Tesla and you aren’t Elon Musk, but at the end of the day Elon has done something very simple.
He pre-sold a product. And he was able to do that because he has an audience that is interested in what Tesla has to offer, even before knowing exactly what he has to sell.
So how do you give your company an unfair business advantage over your competitors?
Build an audience.
This audience may be a list of customers who have already bought something, email or YouTube subscribers to the company blog, Facebook or Twitter followers. Preferably an email list of subscribers or customers.
Why build an email list with all the different social media channels available?
- Facebook, Twitter, Youtube and any other social media platform do not belong to you. This means if the powers that be don’t like your business or advertising, they can simply stop, restrict or remove you. It doesn’t have to be you breaking any rules either, they can simply just change the rules.
- Getting traffic to your website is hard and or expensive enough. If you can capture that traffic and get them to return, the value of your advertising dollar is significantly increased. And the visitor has become a potential customer that has shown interest in your product or service.
- You control the list and where you send them (to your website).
I could spew statistic after statistic in regards to the monetary value of building an email list, but I don’t care about a list of email addresses. I care about the audience.
The real people who get to know, like and trust you as an expert and thought leader in your industry. Those are the customers that you don’t have to hard sell, those are the customer who don’t try to haggle your price down. Those are the customers who trust in your ability and allow you to do your best work.
Do you have customers like that? Would you like more?
We’ll focus on building an audience via content marketing. And when you need new customers or to launch new products, just tell your audience and see what they do.
I know Elon Mush didn’t build his audience using email marketing, but Elon is a billionaire with a ground-breaking product. The good news is you don’t need to sell electric cars and or be a billionaire to give your business an unfair advantage online.
You simply need to build an audience and a relationship with that audience.
If you have question regarding content marketing or building an audience let us know in the comments or contact us.
