Marketplace Marketing
Over 54% of product searches happen directly on Amazon. Don’t ignore marketplaces as top channels for advertising and selling products.
There’s No Place Like Amazon…
Whether you are a brand manufacturer or an ecommerce seller, once you choose to represent yourself on Amazon or another marketplace like Wayfair, eBay, Walmart or Etsy you face a great opportunity and some well-known challenges.
Every step from the launch campaign to gaining visibility and momentum and maintaining maximum control over your brand reputation greatly impacts your chances of driving traffic and making sales.
At DirectiveGroup, we help our clients take advantage of the fact that most marketplace sellers don’t have the time or experience to plan and execute a successful marketing strategy. Our Amazon and marketplace marketing experts provide a comprehensive and customized approach to reach your goals.
GET FAST RESULTS USING AMAZON MARKETPLACE OPTIONS
Choosing the right option or combination of options is the first strategic decision you must make to achieve immediate results and to attain long term goals.
AMAZON BUSINESS
Drive incredible growth opportunities and profitability by selling to other business with Amazon Business tools. Control your pricing and use Fulfillment by Amazon (FBA) to scale quickly.
AMAZON MARKETPLACE VENDOR CENTRAL
Built specifically for manufacturers and distributors who act as suppliers to Amazon directly. This option has big potential benefits like guaranteed sales from Amazon, but you can’t control prices. So, plan carefully.
AMAZON MARKETPLACE SELLER CENTRAL
Get more control of product branding, pricing, packaging and labeling, and inventory. Connect with customers directly and use FBA to reach even more customers who shop through Amazon Prime.
Sell More Products in More Places
There are now over 100 online marketplaces. Choose the one that’s right for you. Sell where your customers shop.
Walmart
Find your buyers among 440 million Walmart customers and get more exposure with affiliate websites like Jet.com. Be prepared for more lead time to launch since Walmart is an invitation-only marketplace.
Wayfair
For furniture manufacturers and sellers of all things “home”, Wayfair may be a great option. With 19 million customers it is one of the fastest-growing marketplaces at 40% every year. Wayfair operates on the dropship model, which means you’ll be responsible for shipping but they cover 100% of the shipping cost. Wayfair buys from you at wholesale prices and sells to its customers so you can’t control prices.
eBay
Get access to 168 million active buyers across 190 markets around the world. This market place is open to all sellers big and small. You set the prices; you handle the shipping.
Etsy
The largest marketplace for handmade and craft items. This is where you find the perfect customers who appreciate one-of-a-kind original-design products. Etsy is a great platform for companies that cater to millennials and audiences with niche hobbies or focus on life events like weddings, birthdays, etc. Etsy’s mobile app is one of the most popular in the U.S.
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Pay-for-Performance Marketing:
The Optimal Engagement Model for High-Budget Advertisers
Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.
At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.
