MARKETING AUDITS
Evaluate the effectiveness and performance of your current marketing assets and tactics against your desired results.
REDUCE THE RISK IN BUSINESS DECISIONS AND
STRATEGIC PLANNING
Have you noticed that some marketing tactics stopped working? Are you increasing your ad spend without a noticeable increase in traffic or leads? Are you getting ready to launch a new product or enter a new market and need to amend your marketing strategy?
You can’t make important marketing decisions without knowing what worked in the past, what’s working now and what should be corrected. You need a professional marketing audit to deliver insights that reduce risk in decision making and save resources.
A marketing audit is a comprehensive method for evaluating the current reality of your marketing efforts. It allows you to measure the effectiveness and performance of your entire marketing strategy or each tactic separately against a specific benchmark.
At DirectiveGroup, we help our clients identify the lagging areas in their marketing strategy and implement steps to save resources and boost marketing performance.
MARKETING AUDITS
Illuminate specific gaps and outline an actionable priority list for improvements.
Integrated Marketing Program Audit
Get complete picture of the current state of your marketing programs and an actionable plan to refine it for best results.
SEO Audit
Evaluate on-page and off-page SEO components to ensure your content delivers value by matching user intent and supports your brand reputation.
SEM Audit
Optimize PPC performance with a comprehensive evaluation of ad campaigns and landing page design and copy.
Social Media Audit
Find out what’s resonates with your audience and what’s not working to boost engagement and reach new users.
SEO Technical Audit
Assess your website’s technical SEO health and eliminate “behind the scenes” roadblocks to ensure your content is delivered to the right audience and at the right time.
Content Audit
Make better strategic decision by taking inventory of your current content and measuring its effectiveness against your goals and KPIs.
“The SEO and SEM work were not just a matter of improving some technical metrics. It has resulted in having our digital marketing investment be very focused on conveying our critical strategic messages to achieve a return on that spend that is very targeted and measurable.””
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.