eCommerce Marketing
Find new customers in your neighborhood or sell across the globe.
Build an engine to drive sales
After launching an online store and having a successful run, many companies hit a plateau. The marketing tactics stop working, sales stagnate, customer retention falls.
Competing in a crowded market place and against such giants like Amazon and Walmart becomes a real struggle.
At DirectiveGroup, we work with established retailers and growing eCommerce companies to streamline their marketing efforts to grow sales and increase profitability.
As such, our comprehensive and customized approach is designed to achieve three main goals:
- Drive traffic to your online store
- Convert lookers into buyers
- Retain customers for the long term
Create Real Impact at Every Customer Interaction to Take Your eCommerce Business to the Next Level
Expand your reach and drive organic traffic though SEO, social media and content marketing.
Tap into multi-channel advertising to help shoppers get to your store faster.
Make your customers love you by providing relevant content and stellar customer experience.
Create an easy enjoyable shopping experience to reduce shopping cart abandonment.
Retain more customers with post-sale engagement that inspires brand loyalty.
our e-commerce sites.”
Strategic Approach to eCommerce Success
A lot goes into planning, executing and optimizing eCommerce marketing. Doing so without a clear strategy is the main culprit of low performance.
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
eCommerce Strategy
Align business objectives with goals and KPIs for paid and organic campaigns
On-Page Optimization
Evaluate and correct on-page elements that create friction in the buying process
Approach
Analysis & Reporting
Evaluate the impact of changes and collaborate on future improvements
Customer Retention
Set up trigger-based follow-ups and drip campaigns
Marketplace Visibility
Market your products where your customers like to shop
Approach
Research & Competitive Analysis
Deep-dive into your industry, target audience and competition
eCommerce Strategy
Align business objectives with goals and KPIs for paid and organic campaigns
On-Page Optimization
Evaluate and correct on-page elements that create friction in the buying process
Marketplace Visibility
Market your products where your customers like to shop
Customer Retention
Set up trigger-based follow-ups and drip campaigns
Analysis & Reporting
Evaluate the impact of changes and collaborate on future improvements
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Pay-for-Performance Marketing:
The Optimal Engagement Model for High-Budget Advertisers
Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.
At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.
