Geographic Market Segmentation
WHERE PEOPLE LIVE IMPACTS HOW AND WHAT THEY BUY
Geographic segmentation may be the basic method for segmenting your target audience based on the region where they live and work but marketers can use it in many creative ways to connect with the right prospects and customers.
Geographic market segmentation goes beyond your customers’ geolocation: country, region, city, zip code). On a more granular level, it also takes into consideration factors such as:
- Language
- Time zone
- Climate and seasons
- Cultural preferences
- Population type and density (urban, rural, etc.)
The geographic data can highlight and explain unique patterns, trends and characteristics of the people who live in specific regions of the world or even local neighborhoods. These powerful insights are invaluable in helping to identify gaps in product-market fit as well as in marketing strategies.
At DirectiveGroup, we help clients in B2B industries grow sales and revenue from the highest profit-producing customer segments.
Don’t find customers for your products, find products for your customers.
-Seth Godin
Why Use Geographic Segmentation
Geographic research is the basic type of customer research for several reasons.
- Easy to implement
The data can be easily obtained and requires fewer data points to produce tangible results. - Better product relevancy
Selling products that customers actually need positively impacts growth and brand loyalty. - Higher marketing performance and effectiveness
Prioritize ad spend to reach customers in specific locations to reduce marketing budget waste.
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Discover High-Value Opportunities and Multiply Profits with Products and Services That Sell Themselves
The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.