Differentiating Your Manufacturing Approach
Face it, there are many options out there for distributors, retailers and consumers to choose from. Why then would they choose your product?
Supply quality, while it does make a difference, is really a losing argument. Any manufacturer could get the best quality wood, steel, fabrics and so on. Even design and quality of construction isn’t the end-all for success in differentiating. Why? Some people do gravitate toward specific designs and quality standards, but there are a few higher level needs that will trump these preferences.
Can You Make It Custom?
Remember Dell? They started in the dorm room of Michael Dell, with the simple idea of giving consumers the ability to customize the computer they ordered to meet their specific needs. Now Dell Computers I one of the leading computer manufacturers in the world.
They key was their ability to offer specific options to consumers, and be able to mix and match those options to provide a very custom product that met the specific need of the consumer.
Businesses and consumers have increasingly been drawn to this model of business. Do you offer an easy option for your clients to place a custom order with you? If you can create the easy to order custom option, you will be a step ahead of your competition.
Delivering In Record Time
One reason we’re seeing some of the manufacturing returning to the United States is the ability to deliver the finished product in an “in-demand” market, and in less time than trying to import would allow for. Offering a custom option necessitates still being able to deliver the product quickly. Being you have a domestic manufacturing presence, you already have the proximity to your client base, that will help you exceed beyond your competition as they enter into the customization market.
So what stands between you and your next record year?
Get A Strategic Partner
Most companies do not have all the talent in-house to make marketing and work-flow management efficient. One of the best moves any manufacturing firm can make is developing a strategic partnership with a company who can help from developing strategy, to delivering marketing, to process improvement and technological deployment.
We’d like to give a gift to you, as a way of investing in a growing relationship. Get a custom 360-Degree Assessment of your current online presence, at no cost to you, and get some recommendations that may make this year your next record year.
