Revenue Operations
Build an infrastructure that accesses your entire revenue process to boost customer success and overall profit.
Combine Your Efforts to Maximize Revenue
This function aims to incorporate an automated method into the decision-making process to align your sales, marketing, and customer service teams, thus driving predictable revenue and promoting growth. RevOps helps determine how to leverage your data collection and analytics properly to understand both the market and your customers. Additionally, it assists your teams with collaboration between their individual processes for software and data collection.
At DirectiveGroup, we use our expertise to help you harness the power of revenue operations to further develop your business and accelerate your income. By helping you identify areas for improvement, build an infrastructure with clear goals that connect the dots between different data streams, and incorporate crucial elements of data and analysis resources, our team will accelerate your business ahead of the competition. From the time the lead comes in to the point that revenue is in the drawer, our goal is to help you increase your customer satisfaction and thereby generate more predictable growth.
Revenue operations is the intersection of sales, marketing, and customer success. It’s all about creating a seamless experience for the customer and driving revenue growth.
– Angie Schottmuller, CEO and Founder of GTM Partners
RevOps Benefits Your Connections and Processes
When incorporating the automated metrics of RevOps into your business’s decision-making processes, several specific benefits will immediately arise. For starters, it provides you with the ability to better track the success rate of your sales and marketing efforts in combination with customer satisfaction. From there, you will be able to make improvements as necessary to price for better conversion and margin, reduce revenue leakage, and use updated customer data to correctly identify new revenue opportunities.
As you improve the connection between your sales, marketing, and customer teams, your business will not only benefit through innovative revenue models but also further assist your customers by allowing them to experience new channels of participation.
Typical Challenges are Solved by Incorporating RevOps
Within the sales and marketing process, often these two teams work well together but fail to optimize customer support and service. Another challenging element occurs when it becomes obvious that there is a lack of communication between the different sales and finance teams. Additionally, while sales operations seek to increase the efficiency and productivity of your sales team, it may become disconnected from the rest of the process and lose critical pieces of information within the sales funnel.
In each of these cases, the clear solution is to incorporate revenue operations into your process, which manages the entire process and smoothly brings customer service into the picture to allow the sales enablement and marketing operations teams to communicate seamlessly with each other.
Experience Our Streamlined Digital Marketing Solutions
Partner with our experts at DirectiveGroup to learn how to use revenue operations to bring your marketing, sales, and customer teams into alignment. As you watch your overall automation, visibility, and intelligence increase, our digital marketing team will also assist by fine-tuning your marketing goals and offering actionable strategies to keep your revenue data in one place.
Let’s work together to integrate new RevOps tactics into the processes of your B2B company, and thereby grow revenue, find new leads, create new opportunities, and build models for the future. As we connect you with the Chief Revenue Officer (CRO) that fits your model to oversee this new strategy, we will streamline your processes together for long-term success.
