Search Engine Optimization and Marketing for Specialty Dental Practice
7,330 new patience for a dental practice with four locations
Case Descriptions
Client
- Type: Specialty Dental Practices
- Geographical Coverage: Phoenix Metro East Valley
- Target Audience: Consumers
- Value Proposition: Gentle, caring and affordable
Situation
- Only accept PPO insurance plans and competing against offices who accept state and HDMO plans.
- Do not offer discounts or promotions and competing against offices who offer significant discounts and promotions to get people in the door.
- Extremely competitive environment. Several dental practices for every square mile.
OBJECTIVES
Obtain new patients in high specialty dental practices. Would need to obtain 40 new patients per month, per location.
Results
Five-year long SEO/SEM campaign generated new patients for 4 locations. Totals as of September, 2017:
- Location 1: 2,060
- Location 2 : 2,265
- Location 3: 1,435
- Location 4: 1,570
The Right Partner Can Make All the Difference
The amount of data, tactics, and approaches the marketers have to face daily increases the need for a strategic partner. We provide the surety of a big digital marketing agency but deliver results with the mastery, commitment, and passion of an in-house team.