SALES ENABLEMENT: STRATEGIC ALIGNMENT
CONNECT YOUR TEAMS TO CLOSE MORE DEALS
Marketing and sales teams are becoming more and more connected, and it matters. Organizations with strategically aligned marketing and sales teams can grow by 20% annually.
How? Through mutual support and active collaboration. According to industry studies, strategic alignment can help businesses
- become 67% better at closing deals,
- achieve 36% higher customer retention rates and
- save 30% on customer acquisition cost.
These teams cannot exist as independent silos; both need the other to succeed. A successful sales enablement strategy is built jointly by sales and marketing, and requires a willingness to collaborate and communicate regularly and proactively.
A misaligned strategy produces disappointing sales results, wasted time on prospecting unqualified leads, and high customer churn over.
You don’t have to endure these disappointments. You can do better. Let’s take a closer look at your situation.
Key Process Optimization Questions to Consider:
- Is your sales funnel process defined? Efficient?
- Is it properly enabled with the right technology, data, and metrics?
- Personalize content based on users’ keywords, geo-location or other criteria
- Is the process – especially the hand-off between marketing and sales – efficient and effective?
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Get Immediate, Actionable Expert Recommendations Now
We don’t just talk a good game. We’ll deliver actionable insights to improve your business. We’ll perform a rapid, holistic assessment of your organization’s sales strategy, operations, and results. Then, quickly prioritize the most critical needs and opportunities facing your sales and marketing organizations and layout a roadmap for effectively addressing them.