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From Our Blog…
How Do You Find Your B2B’s Voice on Social Media?
B2B social media has a reputation for being dry, predictable, and repetitive, but it doesn’t have to be this way. As you develop your brand personality, your business will set you apart, attract the right audience, and drive engagement that leads to conversions. A...
Loyalty Programs That Speak to Seniors: Are Points and Discounts Enough?
Loyalty programs are a proven way to build customer retention, encourage repeat business, and strengthen relationships. For industries serving the aging population, however, traditional models based on points and basic discounts may not go far enough. Why not? The...
Your Silent Sales Force: How Do You Turn Seniors Into Brand Advocates?
In senior-serving industries, trust is everything. When older adults trust a brand, they’re not just making an ordinary purchase but they’re also preparing to tell their friends, family, and community about the great experience they’ve had with your business. That...