Email marketing is a highly effective, cost-efficient way for businesses to reach their target audiences in the digital age. With double-digit ROI rates and ongoing advancements that make email campaigns more engaging than ever, it remains an essential tool today — and is projected to stay relevant far into the future.
Email marketing has constantly been under the threat of being replaced. It’s still around because it works.
But it seems that whenever you turn around, someone is coming up with a new “uber” form of communication, i.e., Messenger, Snapchat, Emojis, etc.
The proponents of these communication options say that they are better than email because they don’t require you to read and open an email before interacting (views, clicks, etc).
Is it time to make email marketing a priority in 2023?
Even though there has been a tectonic shift in the number of emails we read versus the number of mobile messages we read/get daily – you should make email a priority in 2022 just as much as you did in 2017 or 2018.
If your business has neglected email marketing, it’s time to catch up. Tailored emails are a great way to attract customers and reengage them with your brand.
You should be aware of some components.
Email is still king of marketing. Despite the rise of social media platforms like Facebook and Twitter, email remains the top tool that people use to communicate with businesses.
The average person receives 127 promotional emails per month, almost twice as many as they did five years ago. People spend an average of nine hours per week reading these emails.
Email open rates continue to grow: In 2017, the average open rate for email was 22 percent, up from 16 percent in 2010 and just 8 percent in 2001. Most importantly, though, people who received an email from a business were likelier than other channels to take action on it.
If you aren’t using email marketing yet, there’s never been a better time to get started. If you’re already a pro, keep doing what you’re doing — but keep an eye out for changes in best practices that might affect how you do it.
It’s become increasingly difficult to entice people to sign up for your email list, so your email marketing campaigns have to be good to stand out from the crowd and drive conversions.
The following are some tips that will help you develop an email marketing strategy that will work in the year ahead:
Make your subject lines compelling.
Include value with every email.
Keep your emails short, sweet, and relevant whenever possible.
Create an opt-in incentive.
Use video marketing in your email campaigns, as it increases click-through rates faster than any other format you can use!
Create a visual impact with every email you send out, whether through the use of images or videos or even attractive templates that are going to make your email stand out from the other emails in recipients’ inboxes.
So how do you succeed at email marketing in an increasingly crowded landscape?
Here are five steps you can take today to make sure tomorrow isn’t a wasted opportunity:
Understand your audience and their needs
Determine a strategy
Set goals and milestones
Choose your tools
Execute against your plan
How important is email marketing to your business?
Email marketing is the best way to get the word out about your business, brand, or product. Email marketing is a cost-effective marketing strategy that allows you to communicate with multiple audiences and build relationships with your customers.
However, many people don’t know how important email marketing is to their business. Email marketing can:
- Build Your Brand – When you send out email newsletters or other types of emails, it shows prospective clients that you have engaged in a community and are not afraid to participate in the online world. It also shows them that you want to be found, which means they can find you if they are looking for someone like you or if they want to ask questions about your products and services.
- Easily reach new customers – When you use email marketing, it’s easy to reach thousands of people quickly and easily without paying for each ad spot. Just ensure you have permission from your subscribers before sending them emails.
- Keep in mind that the content should not be boring when using email marketing for business! Ensure the emails are fun and engaging so people will come back for more.
- Newsletters – Newsletters are usually sent every month or two months and contain a collection of curated content that has been handpicked for your audience. It’s a great way to collect your best content in one place and make it easy for people to digest new information from you.
- Transactional emails are automated emails sent out whenever a customer completes an action on your website. These could be anything from product purchase, to signing up for your newsletter or even unsubscribing from your list!
- Personalized welcome emails – Personalized welcome emails can be sent after a new customer place an order with you for the first time.
Determined to build a profitable business in 2023? Here is how you can do it.
The goal for many of us is to build a profitable business. Some want to start their own business while others want to grow. Whatever your reason may be, the main goal stays the same: You want to be profitable.
Here are a few tips to help you build a profitable business by 2023.
- Step 1: Set up email marketing
- Step 2: Choose and test a few email marketing platforms
- Step 3: Make sure your website is ready for email marketing
- Step 4: Start looking for subscribers (and don’t spam!)
- Step 5: Design an email newsletter (in both text and images) to engage customers and bring them back to your website.
When is the best time to send an email?
It depends.
If you’re selling a product, you should send at least one email per week, more if you sell physical products and your customers take a long time to make a decision.
The day of the week is not that important, but it’s important to send emails at similar times of the day for each campaign. This allows you to measure things like open rates, click-through rates, and conversion rates.
You don’t have to wait for an event to send an email. You can use software like MailChimp to schedule and automate email campaigns so they go out automatically at regular intervals.
This can be useful if you’re trying to build a relationship with your customers by giving them something valuable regularly. It’s also a good way to get some feedback on how well your service or product is doing.
But, before we get into the solution, let’s look at typical email delivery times, so you can see what might be happening in your customers’ inboxes at various times of the day. You’ll also see when your customers are most likely to open, click and reply to your emails.
TIP: When sending emails for marketing purposes, always send them during off-hour times — when people are less likely to open their emails and be distracted from their work.
10 AM–1 PM
This is when most people check their email first thing in the morning. Most people will start with a quick scan of their inboxes to see if they have any urgent messages they need to respond to immediately. Any promotional emails you sent during this time will likely get lost in the shuffle.
2 PM–5 PM
This is a good time for sending out any informational or “soft sell” emails. For instance, if you were writing about a new product or giving an informative educational tip, this would be the best time for sending it out. Not too many people are expecting an email from you at 2:00 p.m
5 PM– 8 PM
The third time is right before everyone leaves for the day at 5 pm. This email should be short and sweet and only important enough to require someone’s attention within the next hour or so. This time is after work hours but before 9 pm. This is when people start checking their emails before they go to sleep or turn in for the night. Make sure that this isn’t a long email, and that it’s something someone can take action on right away.
After 9 PM
This should be your longest email of all, as people are most likely sitting down for the night and have more time to read it through if it’s important enough.
How can email marketing benefit you?
Email marketing is an essential platform for any business. Here are a few examples of how it might benefit your company.
Increase Sales – Email marketing helps to increase sales by introducing your products and brand to a targeted audience. This is done by sending out a newsletter with your customer database’s best products, offers, and discounts. This will improve your brand’s reputation in the market.
Build Brand Loyalty – Making your customers aware of promotions and new products is one way to make them feel special and keep them coming back for more. It also makes them feel like they’re part of a community where they feel valued and appreciated.
Furthermore, when they know that you’re always keeping an eye on their needs, it encourages them to do the same. When they take the time to sign up for your newsletters, they’re letting you know that they trust you, which builds loyalty with each email.
Improve Customer Service – Many businesses use email marketing to offer better customer service or support because it’s one of the easiest ways to get in touch with clients or customers. An effective email campaign can help you increase conversion rates and customer satisfaction.
Easily measurable and trackable – Email marketing is easily measurable and trackable. This makes it a great tool to use, especially if you’re a small business or startup.
It’s also cost-effective and delivers a great ROI. You can expect that email marketing generates three times higher conversion rates than any other marketing channel. Email marketing is one of the most effective and cheapest forms of communication.
You can easily observe the open, click-through, bounce, and unsubscribe rates. All this data will help you to make email marketing campaigns more successful in the future.
It is one of the cheapest forms of marketing, with an extremely high ROI – Email marketing is one of the cheapest forms of marketing, with an extremely high ROI. It’s one of the best ways to reach potential customers and keep them returning repeatedly. If you haven’t already begun implementing email marketing techniques in your business, then we’d say it’s about time to start. Large and small companies rely on email marketing to reduce costs and reach new customers.
For example, with one in five business-to-consumer emails being opened, email marketing can be up to 40 times more effective than direct advertising.
Email marketing helps you connect with your customers directly, so there is no gap between them and you – Email marketing is advantageous in driving traffic to your blog and converting them into passionate followers. It proves to be one of the most cost-effective ways compared to the other forms of marketing because it doesn’t require any active labor from your side.
Behind the success story of any business, you can see that successful businesses offer customers effective communication channels through which they can easily communicate with the business. The relationship between a customer and a business grows only when fewer gaps exist.
This relationship provides a better way to predict potential clients’ needs and increase conversion rates.
Analyze the value of email marketing in 2023
Not many marketers would disagree that email will play a critical role in the future of marketing. It is still one of the most targeted and effective ways to market and reach your customers. It is even more targeted than social media platforms like Facebook and Twitter.
Toward the end of 2015, the number of people using email was around 3.7 billion, which is almost 40% of the world population. For marketers, this means reaching a large audience with specific information relevant to them.
The growth predictions for email are significant for the upcoming years; recent research shows that by 2022 there will be over 4 billion users worldwide.
This will increase from 3.7 billion users in 2015, representing a 10% increase in the next 5 years. This will make email one of the most popular digital channels for marketing campaigns globally.
Email marketing objectives are also changing, with more marketers looking to engage their customers through email rather than just sharing information or trying to sell their products via email. 56% of marketers say they plan on increasing their use of engaging content, along with 53% who say they want to further optimize their emails based on customer data and behavior analysis over the next 12 months.
Conclusion
The future of email marketing is looking bright thanks to recent advancements in technology, such as chatbots and voice integration into email marketing, coupled with a shift in consumer preferences. As more marketers adapt their strategies to take advantage of these trends, we should all see more exciting developments for the email industry. And the best part about it? The future will be here before you know it.
If you’re an online business owner, you won’t want to ignore email marketing in 2023. With so many other tools designed to automate this process, it’s going to be harder than it ever has been before to start – and keep – a successful email marketing campaign. If you plan today and start building your list, you’ll be the one who doesn’t get left behind…
Hopefully, you now better understand why email marketing is still important, what your priorities should be, and how you can put this knowledge to use. As we mentioned, these are just some basic tips and strategies to draw on in the coming year. But that’s not all there is to know about email marketing, which has been around for over two decades.
If you want to take your email strategy from good to great, look no further than DirectiveGroup. Our impressive range of services and capabilities are second to none, so why not see how our experience can help elevate your business goals? Get in touch with us today – the time is now. Call us at (866) 925-9524.
