Paid Advertising
Exceed your marketing goals and reach your ideal customers using the world’s largest online advertising networks.
OPTIMIZE AD PERFORMANCE WITH DATA-DRIVEN DECISIONS
Pay-per-click advertising (PPC) is one of the most effective and competitive ways to put your company’s brand, products and services in front of qualified customers.
As lucrative as PPC campaigns are, often marketers are disappointed with the ROI they are able to achieve.
In the live auction, the cost of ad placement is market-driven. As cost-per-click for keywords rises your acquisition costs start to increase and impact profitability.
At DirectiveGroup, we know how to get the most from your ad spend. Profitability can be achieved with excellent execution at every step in the process – from an insightful strategy and meticulous targeting to persuasive copy and fine-tuned optimization and everything in-between.
Ignite Your PPC Marketing Efforts
We have helped companies like yours exceed ROI goals across many industries including manufacturing, eCommerce, healthcare and B2B services.
PPC STRATEGY
PPC MANAGEMENT
LANDING PAGE DESIGN
CONVERSION RATE OPTIMIZATION
“Together, we have progressed further along the path of e-commerce success that I’d originally thought possible, and they have truly earned a place in our company’s strategic and tactical marketing plan.”
What Happened to Your Ad Spend ROI?
Like many marketing executives, you are wondering why you keep spending money on pay-per-click campaigns and not getting the results you need to have a real, positive impact on your business growth.
This is why your ads don’t yield the results you need:
- Running ads without a concrete strategy that aligns with your business goals.
- Increase in competition – too many people fighting for the same ad space.
- Failure to correctly read the competitive landscape.
- Relying too much on automation and not confirming with a human eye.
- Incorrectly using bid modifications, dayparting or audience targeting.
- Disconnect in the messaging between ads and the landing pages.
- Poor quality scores.
Your audit is free if your ad spend is $5000/mo. or more.
Strategic Approach to PPC Success
A lot goes into planning, executing and optimizing paid ads. Doing so without a clear strategy is the main culprit of low performance.
Keyword Research & Competitive Analysis
Deep-dive into your paid search market
PPC Strategy
Align business objectives with goals and KPIs to each ad platform
Ads and Landing Page Design
Write ad copy,design display ads and develop landing pages
Approach
Analysis & Reporting
Keep you up-to-date on campaign performance
Campaign Optimization
Determine the optimal messaging and bid levels
Campaign Configuration
Technical implementation of ad campaigns
Approach
Keyword Research & Competitive Analysis
Deep-dive into your paid search market
PPC Strategy
Align business objectives with goals and KPIs to each ad platform
Ads and Landing Page Design
Write ad copy,design display ads and develop landing pages
Campaign Configuration
Technical implementation of ad campaigns
Campaign Optimization
Determine the optimal messaging and bid levels
Analysis & Reporting
Keep you up-to-date on campaign performance
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
Pay-for-Performance Marketing:
The Optimal Engagement Model for High-Budget Advertisers
Unlike the traditional model where the agency is compensated for campaign management and optimization solely as a percentage of ad spend, with pay-for-performance approach the agency shares the risks as well as the rewards. We are compensated by commission – value per lead or percentage of profit – not by percentage of spend.
At DirectiveGroup, we work side-by-side with your marketing team to develop a strategy and determine which channels and tools will bring the best results at the best price for your particular business. Then we execute each tactic while monitoring and optimizing to ensure consistent increase in sales or lead volume.
We don’t just talk a good game. We want to deliver results in advance at no cost to you.
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