Landing Pages & Microsites
Engage and convert customers with hyper-targeted content.
Maximize Conversions with Landing Pages
In the world of digital marketing, a landing page is a single page designed to convert traffic from a specific marketing campaign – be it paid ads, social media or email.
A landing page is a marketer’s best tool. It is fairly quick to set up, test and optimize in order to persuade a particular audience to take a specific action.
- Buy a product
- Fill out a form to become a lead
- Take a survey
- Subscribe to a newsletter
- Register for an event
- Watch a webinar
Benefits of Landing Pages
- A large number of providers offering pre-made ready-to-customize templates
- Easy to test multiple variations to find the one that resonates with your audience and gets them to take action
- Personalize content based on users’ keywords, geo-location or other criteria
- Tailor the look and feel to attract a specific audience without disrupting your website
Benefits of Microsites
- Stand out from a corporate brand to reach a new or specific audience
- Increase brand awareness for a temporary event or limited-release product
- Create personalized, location-based user experience for global brands
- Experiment with a content strategy that’s different from the company’s standard practice
Reach a Unique Audience with Microsites
Microsite is a brand-specific website or a single web page design to engage a special audience based on specific set of characteristics and marketing objectives.
Microsites are used by companies to create a buzz around an individual event, cause or product. They can also be used to capture leads that demonstrate specific intent. For this reason, the site is designed to provide a highly-interactive experience and content that’s crafted with flair.
People Focused and Performance Driven
DirectiveGroup was formed to help regional and national companies harness the business-generating power of the internet. We provide a complete range of digital marketing solutions that deliver measurable results.
We don’t focus on hits, clicks, impressions or visitors, even though these are indeed pieces of the puzzle. Instead, we focus on real actions or conversion events that positively impact your revenue, and allow us to achieve aggressive Return-On-Investment (ROI) targets for your business.
WHY
DirectiveGroup
No gimmicks. No fluff.
No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.
WHY
DIRECTIVEGROUP
No gimmicks. No fluff. No meaningless data.
Strategy-based approach
We start with the end in mind. We work with you to establish clear, measurable outcomes and determine the right mix of data, tech and creative to keep moving your business forward.
Experience integrating with internal teams
We’ll work collaboratively hand-in-hand with your internal team and be involved as much or as little as you like.
Transparency at every step
You’ll always know what the next steps are, what is being done and by whom. We keep you updated on the status of your campaigns and work with you to make strategic changes for better results.
Your success is our success
Our team carries the attitude and mindset of “think like an owner”. As such, we work relentlessly to help your growing company become an industry leader.